
Spring. My favorite time of year. There is just something about it that gives you a renewed sense of hope and need to make changes for the better. Well this year I have embarked on a very ambitious spring cleaning. Not of my home, my office, or my closet, but of me. A spring “life cleaning” so to speak. I know this sounds sappy and I am ok with that. I guess I believe that unless you say it out loud, it is easy to let it slip under the proverbial rug. This spring I am taking the rug outside into the sunshine and banging out the dust.
For years I have been told that I take things too personally. “oh Erin….I don’t know why you have to take it so personal…it’s just business” “Don’t get so upset Erin….it’s just business” “Erin…people are going to do what they need to do to get ahead…it’s not personal”. After years of having it drilled into my head that this is how it is, I had finally started to believe it. Maybe this is what business is. To succeed you have to put it first and put everything and everyone else further down the “to do list”. Once I began to believe it, I found myself even more upset because to me it, just didn’t seem right. How could I put something that is not supposed to define who I am ahead of all the people and things that in fact, play a huge part in defining WHO i am? I didn’t understand.
I found myself in a state of constant quandary. Try as I might and try I did, I just couldn’t do it. I couldn’t do things in the name of business that went against my philosophy of life. I could not take the personal out of business. If so many others could do it then something had to be wrong with me right? Honestly, I started to believe that they were right and I was wrong and I was going to have to find a way to change how I viewed my business.
My business is a huge part of my life so imagine feeling like you are wrong about something that takes up such an enormous piece of your “life pie”. It….I…was not in a good place. I found myself at a crossroads because I loved what I did but could no longer handle the personal anguish that I inflicted upon myself trying to change who I was. Deep down I knew that something had to change.
People often say that their most life altering moments happen when they least expect it. Something just happens that cleared away all the grime on the windshield and suddenly they could see the road in front of them. Well, after years of trying to find my way looking through the dirty windshield, the wipers finally came on. The moment wasn’t this big, epic event but rather a small tiny, personal moment. I was cleaning my office and listening to a playlist when all of a sudden I found myself sitting on the floor with tears streaming from my eyes and a huge smile on my face. Weird combination, I know. Michael Jackson….you may have been wacko but that moment has changed my life. Man in the Mirror…how about Erin in the mirror? I sat there for over an hour. Cried not because I felt lost but because I had wasted so much time trying to be someone that I could never be.
Here it is. This is what I believe. You don’t have to agree with me. I am ok with that too.
IT IS PERSONAL. IT IS PERSONAL. IT IS PERSONAL. There I said it!
Everything in your life is personal. My business is a huge part of my life and therefore it is PERSONAL TO ME. I don’t expect everyone to make my business personal to them but people need to stop saying that business isn’t personal because for you and the person you are dealing with it is personal. I am a photographer and what I put out there is my very personal vision of the world that I see. When a client entrusts me to tell the story of an important moment in their life, it is personal to them. See the trend here? IT IS PERSONAL to all those involved.
The word business has turned into nothing but a label that people stick on an action so that it justifies doing things that would normally make them cringe. It is a label that somehow makes it ok to say and behave in a way that in any other circumstance would be just plain wrong. Well I say that it is wrong…No matter what label you put on it. I want my business to represent who I am not how much money I make and how many business contacts “friend” me on facebook. Replace your personal bio on your website or facebook page with your business practices and What does your bio say about you? Hmmmm…it’s scary to think about.
I have chosen to go against the crowd and view my business not as an identity but as an extension of who I am. ME. My business is ME. It is how people view ME, the PERSON. Likewise, the businesses and client events that I deal with are extensions of them…personally. Before I act I ask myself these questions….
Am I…ME…am I ok with this? How does what I am about to do say about ME? Do I want them to think of ME this way? Does it make them want to invest in ME?
I am refusing to do something in the name of business that I would never do personally. End of Story.
It is scary to go against a commonly accepted principle for sure. We all want to succeed and for years this has been the way to do it. Check your personal feelings at the door and do what you need to get ahead. We’ve bought into it…hook…line.. and sinker… But if you are like me, something about it just never felt right. Like a bad aftertaste.
Some of the best changes came about because someone decided to go against the crowd and stand up and say there is another way.
I am not saying there is another way
All I am saying is that for me…it’s the ONLY way.
I’m walking the road less traveled…company would be great!
Hey Erin! How are you doing?? It is a beautiful spring here in NC as well....just to think last ...
I can't help but smile when I see our tulips welcoming the spring season. Love the shots, as always.